This is used deliberately in the new campus stores and campaigns. The developed store concept and campaign convinced up to the smallest details, so that each is immediately put in a relaxing world of student life. How does it work? Materials, colors and furnishings are reminiscent of the early 70s. High quality natural stone floors, tarnished brass elements and dark wood surfaces in stained bog oak harbor the ancient charm. Combined with authentic style elements, sometimes classical, sometimes humorous are. So social like in a real genuine shared flat plate collections of sports trophies, flags and pictures of friends. In addition there are original vintage furniture or Flauschteppich for a stylish interior.
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